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The Basics of a Good White Paper
This blog outlines the role of white papers in today’s B2B sales content strategy and how to craft a white paper so that it best serves both you and your customer. Today’s digitized customer often researches potential purchases using the relevant media content...
What is better sales collateral? Tip from a Top Sales and Marketing Outsourcing Company
The purpose of this blog is to help our outsourced sales and outsourced marketing clients understand how we recommend they think about their B to B demand generation and sales content strategy and what we do as part of our consulting engagements to shape Sales...
The Basics of a Good Business Case Study
This blog outlines how a business case study can be leveraged as a marketing tool, and the ways doing so can benefit your company. While a case study’s primary function is to educate its reader on a particular subject, the power of using a case study as a piece of B...
Sales Outsourcing Can Help When Investors Want Sales Metrics
This blog explains how you can use an outsourcing sales and marketing company to quickly increase sales, in order to secure investments for a new product or technology. When trying to convince someone to invest in a new product or technology, businesses will likely be...
Network SaaS Security Software Lead Generation and Qualification
Outsourcing Lead Generation and Lead Qualification for Network SaaS Security Software The Challenge A Series A funded network security risk and policy compliance software had multiple channel partners. After two solid years channels were becoming less productive and...
Marketing Consulting and Outsourcing for Fortune 500 Companies
Marketing Consulting & Outsourcing for a Security Middleware and Hardware CompanyThe Challenge A Fortune 500 hardware and software provider was launching a new security middleware solution. Two divisions were merging. Sale was very complex requiring the...
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