How to Integrate Content Marketing

Does moving into content marketing seem daunting? Is marketing not producing enough Sales Qualified Leads to keep your sales reps producing the revenue you need?

Great b to b sales content is focused on moving deals forward to close.  Sales content requires that you;  listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and  repackage around a specific segments’ needs.

Below are samples of Gabriel Sales’ b to b digital content production for for “Sales” Content Marketing.  This content is:

  • Designed to move Marketing Qualified Leads to Sales Qualified Leads and Sales Qualified Lead to Closed Business
  • Designed to be used by Inside Sales Reps and Senior Sales Reps in the Close
  • Designed to be “Authentic” dialogue…no CLIOs here
  • Not designed for Mass Market
  • Leveraged by Inside Reps to decrease the time Executives and Product Specialists spend in educational meetings to move deals forward
  • Train and support a sales “champion” to  internally sell complex solutions or technologies within their organization.
  • Once created re-purposed across multiple platforms.

This content can also be leveraged aggressively for long tail pay per click campaigns and long tail search engine marketing.  Once proven creative agencies can polish and take  to mass market.

Each piece is designed for a specific stage in the Customers buying cycle.

For a full overview of why we feel it makes strategic and executional sense  to have your sales team involved in your sales content marketing strategy and a road map for fluid communication we invite you to read the following blogs:

Top B2B Demand Generation Generation Requires Sales Content Marketing

Top B to B Demand Generation Requires Sales and Marketing Alignment

5 Steps to Launch or Turn Around a B to B Demand Gen Team

 

Below is a sample of what we mean by “authentic”  sales content that gets the job done.   We are presenting samples of several digital content threads from a handful of customers to demonstrate how they can be leveraged across the buying cycle. Once messages and content is proven you can take to “creative” agencies to polish for “marketing” to the mass market if applicable.

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