Marketing Outsourced – B2B Outsourced Marketing as a Competitive Sales Advantage
The rules of business to business marketing and sales have changed! Your buyers now run the show and is either buying faster or buying slower. To compete and win you need inbound and outbound lead gen, SEO, social media, and direct marketing. Your buyers want digital content so they can avoid talking to sales reps before they are ready to buy. And when they do talk to sales professionals they now expect to be handled in a more consultative way. B2B Sales and marketing teams need the right technology to measure results and increase sales and marketing efficiency. This means sales and marketing need a shared “Sales Quota”! Gabriel Sales provides outsourced marketing and sales outsourcing services that help you to plan your integrated and scalable B2B sales and lead generation programs. We understand the new rules of sales and marketing engagement and can’t wait to share them with your team! Win with parts of your marketing outsourced to augment gaps.
Free White Paper – Sell Faster and Sell Smarter
What to avoid and what to change to increase your sales production today!
- What is the ROI of Cold Calling in 2012?
- Should I consider Marketing Automation?
- How to give marketing a shared “Sales Quota”
- How do I get started with content marketing for immediate results?
We understand the new rules of sales and marketing engagement. We make the complex simple by combining your knowledge of your customer, market, and business with our B2B Demand Generation and Sales Best Practices, sales tools, marketing technologies, database expertise and industry benchmarks. All supported by trained sales and marketing reps. The end result is a B2B Sales and B2B Demand Generation Machine that gives both sales and marketing a shared “Sales Quota” across tactics. CLICK HERE TO VIEW
In this quick 4 minute video Gabriel Sales provides a quick overview of all the pieces and how they fit together from the lessons learned as an Outsourced Sales and Marketing Company as we have consulted and tested dozens of approaches with dozens of clients to help them to plan and execute integrated and scalable B2B Sales and Demand Generation programs.
We all know that doing the same thing and expecting different results is a non starter. Existing teams generally need some tweaks to get back on track. Download our free White Paper that shares some of our best practices for turning around or launching a new B2B lead generation and sales effort inside of 90 days. Some of the sales and marketing tips and topics include:
- Landing Page Engine, Digital Platforms, Technology Integration and Sales Content Creation
- Outbound B2B Lead Generation and Sales Execution, list acquisition and management, and B2B email marketing execution
- Inbound marketing and SEO long tail execution and ROI measurement for smarter downstream spend
- Digital Sales Content Basecamp™ to support your deals from first touch to close.
- Scalable Sales Process, Marketing Automation Workflows, Sales Forecast and Sales Quota for Marketing Tactics
- B2B Social Media Outreach
Best Practice for Jumping Into Content Marketing
To set some initial context to understand what Gabriel Sales means by “Sales Content” Marketing and how it supports B2B Demand Generation it’s important to understand that B2B Sales Content Marketing, at least from our perspective, is about moving a deal forward in the customer buying cycle so it results in a closed deal.
Road Map for Creating Content - The “Sales Conversation”, The “Digital Conversation” and the “Social Conversation” are the Same Conversation. How to Re-Use and Re-purpose Sales Content to get the most from your investment. CLICK HERE – for Blog Series that explains our road map and framework to increase ROI and decrease costs.
Sales Content Knowledge Center - Approaches to Content Marketing that will support closing business and drive inbound leads with examples of quick digital content that works! CLICK HERE for Sample Content
Partner Presentation – In this educational Web Cast Pardot COO Adam Blitzer discusses how openness with you content can be your best weapon against competitors in your b to b content and marketing automation strategy. Topics discussed include; openness with pricing for SaaS and Tech Solutions, leveraging your existing knowledge center to drive more inbound leads, and wow to leverage Twitter and LinkedIn. No registration required. CLICK HERE TO VIEW NOW
What is Marketing Automation?
If you are new to the concept of marketing automation Click Here for 5 Minute Overview of Marketing Automation – Pardot Demo
For a deeper dive please visit Pardot’s Knowledge Center.
As an outsourced sales and marketing company Gabriel Sales can help you at any stage of Marketing Automation Maturity. Our expertise starts with migrating your sales conversation to a digital conversation and moves from initial implementation quickly to cloning what works in the sales process into automated drip campaigns. From there we increase velocity and volume with increased content production and sales training, shared scorecards and technology integration to align your sales and marketing teams. For full disclosure Gabriel Sales is a Pardot Partner.
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.
Can I win deals faster with Marketing Outsourced and Sales Outsourced?
Gabriel Sales starts with custom workshops to help you drive Integrated Sales and Marketing Planning for Results that are Measurable and Sales Driven to include:
- Gaps and Benchmarking
- Acceleration Opportunities
- Integrated Execution Strategy
We then execute and implement initial 90-120 programs for Increased Revenue and Deal Flow to augment your gaps to include:
- Digital Content and Digital Platforms
- Inbound and Outbound Lead Generation
- Tools and Technology to Automate Marketing and Measurement
- Trained sales reps that sell to your buyer how they want to buy
For a 30 minute free review (we promise this will not be a hard core sales call) to see if we can increase your pipe velocity and revenue please CLICK HERE.
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