What is B2B Demand Generation vs. Lead Generation

What is the Difference Between B2B Demand Generation vs. B2B Lead Generation?

As an outsourced B2B demand generation and sales outsourcing company we are frequently asked by customers  what is the difference between demand generation vs. lead generation when the goal for both is to increase revenue and drive more sales  for a company? There are many definitions so here is ours:

  • B2B Demand Generation is the integrated marketing and sales machine that gets sales qualified leads to the sales rep and then helps to close with sales content marketing. B2B demand generation’s job is done when the deal is closed.
  • B2B Lead Generation  is the measurable output of the machine. B2B lead generation’s job is done once that lead is moved from a marketing qualified lead to a sales qualified lead.

As a sales outsourcing and B2B demand generation company we have been fortunate enough to work with some tremendous innovators building parts or all of their high velocity sales machines. Below are some of the best practices and tactics Gabriel Sales recommends and tips from some of the thought leaders we work with.