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Sales Intelligence for your Products and Services
Lead Scoring is an objective ranking of one sales lead against another. Leads are ranked to prioritize which buyer targets are most likely to buy to determine where sales should focus their efforts first.
Success now requires content that helps your buyers learn about your solution digitally. In most cases, this replaces sitting through intro pitches by business development reps. This is a great time savings for your business, but this also means you lose the insights that were gained by the sales rep during this early sales activity. Lead scoring allows you to capture information from that digital conversation by measuring what content the buyer is engaging with. This buying behavior can be reported to your sales team.