Tradeshow Marketing – Sales Ready Leads Best Practices
80% of tradeshow leads are ignored. Make Lead Count!
Enterprise companies expect a 4:1 return on their tradeshow because 92% of tradeshow attendees say they are looking for new products. But 70% of SMBs exhibiting at tradeshows don’t have any tradeshow lead gen strategy. As a result 80% of leads that are generated during a show are ignored after the show. Download this tradeshow marketing whitepaper to learn how to:
- Drive more booth traffic
- Identify immediate sale opportunities
- Score leads to prioritize and automate follow up
For companies that lack the internal team and capacity for short term lead generation and sales pipeline we also invite you to watch our Turnkey Tradeshow Support video here.