Trade Show Marketing – Sales Ready Leads Best Practices
80% of trade show leads are ignored. Make Every Lead Count!
Enterprise companies expect a 4:1 return on their trade show because 92% of trade show attendees say they are looking for new products. But 70% of SMBs exhibiting at trade shows don’t have any tradeshow lead gen strategy. As a result 80% of leads that are generated during a show are ignored after the show. Download this trade show marketing whitepaper to learn how to:
- Drive more booth traffic
- Identify immediate sale opportunities
- Score leads to prioritize and automate follow up
For companies that lack the internal team and capacity for short term lead generation and sales pipeline we also invite you to watch our Turnkey Trade Show Support video here.