Combining Outsourced Sales and Marketing Automation Works

Combining Outsourced Sales and Marketing Automation Works

May 29, 2017
Glen Springer

Dealing with the new digital buyer is now a requirement for most businesses. And keeping your sales and process flowing daily is now critical to a sustained flow of sales opportunities. So a wise choice now may be to look for an outsourced sales and outsourced marketing automation service provider.

This article will address what you can expect by combinining outsourced sales and marketing automation company.

Top four issues addressed by an outsourced sales and marketing automation service provider to help you get started

Issue #1 Sales and marketing automation technologies are constantly evolving. Marketing automation is designed to generate leads and develop leads not ready to buy. Some campaigns can take more than six months to develop the digital buyer, so it takes both time and experience to learn how to do both well to optimize the tools and campaigns. An outsourced sales and marketing automation service provider will have both experience and skills to boost sales while nurturing leads throughout the buying process.


Issue #2
Sales and marketing automation technologies come in multiple product stacks and many price points. Some technologies are better for B2C campaigns. Other technologies are designed for B2B campaigns. Some tools are designed more for inbound lead generation and others are designed for sales development. Finally, tools are now offered at a wide variety of price points and some features of the pricier tools are overkill for a small business, while other, larger companies with large sales teams can use additional features. If you are not familiar with the landscape, you could under spend or over spend and not get the results you need at the right ROI. You’re not familiar enough with the ecosystem of solutions to assemble a seamless optimized revenue engine.

Issues  #3 You and your team have your hands full already. You could be developing product, serving customers, creating content and recruiting.  If you are too busy to implement the technology, run the technology, build the database or run campaigns and even following up with the leads, an outsourced sales and marketing automation company can do this for you if are too busy to do all the legwork that goes into campaigning and lead development.

Issues  #4 If your company’s sales team has never sold to leads that have been generated by marketing automation, your sales reps may lack the skill and the training to deal with well-nurtured leads. Well-nurtured digital buyers do not typically have the same needs in the sales journey that cold leads and inbound leads require. Well-nurtured leads need to be treated with a softer touch, while at the same time more aggressive touch. A company that provides both outsourced sales and marketing automation sales talent will have the skills and/or the ability to train your team in the best practices of both using the software to find scored leads, and how to best qualify and develop those leads.

If these issues are familiar, you may already be thinking about an outsourced sales and marketing automation company. If this is the situation you find yourself in, an outsourced solution on a temporary basis may be worth exploring.

About Gabriel Sales’ Outsourced Sales and Marketing Services

Gabriel Sales builds moderns sales and marketing operations for small businesses and technology companies that execute a solution sale and requires a closer to manage the close of a deal.  To learn more about how we help you address the new digital buyer to close more business faster we invite you to check out our new approach to outsourced sales and marketing.

 

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