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Category Archives: Sales & Content Basics
B2B Lead Generation Fundamentals – Soft vs. Hard Lead Generation
B2B sales companies have come up with a variety of ways to generate more leads, and building a successful campaign requires that companies carefully and strategically choose a method that addresses their specific goals. As an outsourced sales, outsourced lead … Continue reading
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Top Sales Outsourcing Advice – B2B Sales Lead Development is Like Dating
As a sales outsourcing company we do a great deal of cold calling to generate B2B sales leads. In a previous blog titled Cold Calling is like Dating, we explained how dating etiquette and sales etiquette are similar when it … Continue reading
The Basics of a Good White Paper
This blog discusses cold call sales scripts, and how to craft one to make your sales process as efficient and effective as possible. As an outsourcing sales and marketing company, we have found that a good sales script for cold … Continue reading
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Ten Tips for Making a Successful Cold Call
Gabriel Sales is a top sales and marketing operations outsourcing company with years of experience in cold calling. Here are ten tips for effective cold calling: Prepare. Understand the overall goal you would like to achieve with the call. Plan … Continue reading
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The Basics of a Good White Paper
This blog outlines the role of white papers in today’s digital marketplace, and how to craft a white paper so that it best serves both you and your customer. Today’s digitized customer often researches potential purchases using the relevant media … Continue reading
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The Basics of a Good Business Case Study
This blog outlines how a business case study can be leveraged as a marketing tool, and the ways doing so can benefit your company. While a case study’s primary function is to educate its reader on a particular subject, the … Continue reading
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Cold Calling Is Like Dating
This blog looks at how to craft an effective sales cold calling script, and also explains the etiquette and function of the first sales call. When it comes to making cold calls, the first impression is the most important. It … Continue reading
A Successful Sales Script Starts with Building a Winning Sales Story
As an outsourcing sales organization that builds sales machines that scale – sales and marketing alignment is critical. The first step in building a sales machine is to anchor it in a sales story. This is a narrative that everyone … Continue reading